Anything that’s not thoroughly thought through is careless work.

A culture that does not insist on excellence delivers substandard work — flat ads, inelegant documents, joyless designs, bad writing, half-baked plans, typos, flat food, etc.

Nobody should ever pay for careless work. On the contrary, you will feel work that is thoroughly thought through — there’s a joy it brings.

When you create, create joy for the joy of it.