Tim Cook is a great lesson in relentless discipline and how it makes a better future.

When Steve Jobs died, we all thought Apple would dwindle.

We didn’t pay attention to Tim Cook’s strengths which would make Apple a considerably better company than it was during Jobs’ tenure.

Apple’s culture is much better. So is its profitability. And Cook has brought more stability and better prospects of longevity. A stronger product + revenue ecosystem. Over $260 billion cash-on-hand. $3 trillion market capitalization.

No hype. Just actively listening, silently working, and constantly strengthening the Apply machinery, to create a great company.